My 40 years experience in transformation consulting, business re-engineering, business and executive coaching have led me down this journey for the past decade in neural transformation through behavior intelligence.
I’ve been a master coach, and I have run a coaching firm for more than 10 years. I’ve gained several awards for my accomplishments in transformation and coaching, and I’ve pioneered several business ventures.
It always comes back to working with people.
I look forward to sharing with you my journey and how you can access the same.
This is not therapy, I use practical well researched science born on the shoulders of the world’s greatest psychologists, behaviorists and neuroscientists to simplify the complex. Practical tools, training and coaching programs that get results quickly, because they reach directly to the unconscious brain.
By analyzing their complex work through decades of experience and research and development, I am able to bring it to practical application to help people breakthrough blindspots and limiting thoughts that show up as inappropriate behaviors.
Whether a leader, business owner, manager, employee or family member. At work, in sports, or at home we all develop neural-networks I call neural-programs. Just like a computer, it is these programs that run unconsciously whenever we are triggered to respond. Just like when you press the keys on your computer keyboard. Each keystroke triggers a computer program to respond to your actions. You too when communicating with others, thinking, or acting out an action, are running programs in response to the events in the world around you.
AccuMatch And Behavior Intelligence allows us to unpack these programs, and begin the process of reprogramming your brain to respond differently. To achieve desired results rather than the accidental, or unwanted ones.
For instance: Leaders dealing with overwhelm, procrastination, lack of confidence, too controlling, demanding, and so on. These and many more are exactly those types of neural-programs that get inappropriate responses. Undesirable outcomes.
To change these outcomes we need not only look into the behavior that is being acted out, we need to go deeper into the mind to understand where these came from. And before we can do that we need a tool that exposes the neural-programs that is running these behaviors. A tool like AccuMatch and programs like Behavior Intelligence training and coaching.
We all have everything we need to achieve anything we want. But, like the computer, if you were to try and run an Apple program on a Microsoft computer you are unlikely to get the desired outcome. While some behaviors are appropriate in certain situations, or contexts, the same ones maybe inappropriate in other situations.
A football coach yelling out instructions to players on the field during an important game, maybe appropriate in that context. However, trying the same thing in a work environment as a leader, may get you a response that is deserving to that attitude. Maybe revolt, or mutiny, or just the middle finger.
This is why I developed a coaching program I call “Behavior Intelligence”. Because every behavior stems from a neural-program. Humans are the only animal on this planet that have the ability to think and analyze their own behaviors, even our own thinking. We do this in order to correct and adjust those thoughts and behavior to try and get a different outcome. A better outcome. A desired one, rather than a deserved one. Just like reprogramming.
When we don’t understand something or someone’s actions, we either dismiss and/or judge it, or we explore with curiosity to seek understanding. Being inquisitive. Is this a learned behavior or a innate one?
Join me on this journey and you are guaranteed to be enlightened.
Want to change your destiny. Want to take charge of what the universe has to offer you. Don’t settle for what the universe is dishing out to you, that’s not who you could be. It’s not who you could become. You have great potential.
Explore your ability to reprogram your own brain. Explore your ability to get any outcome you want. It’s a journey of discovery and knowledge. It is a journey to bring you peace through understanding rather than guessing and frustration. A journey to take control rather than being controlled.
Coaches who have taken this journey have made a serious impact on their clients’ positive outcomes far more quickly than any other approach.
Leaders who embrace this have significantly increased their ability to influence and inspire others around them. Leading and motivating team members to exceed expectations.
You'd think that after thousands of years on this earth we would have learned to be better communicators and better at understanding each other. Instead we still see a great deal of misunderstandings, miscommunications, judgements, biases, and much more.
What if we could make a difference? Well I now know we can. Why am I so certain? Because today we have at our disposal the means to use neuroscience added to our already extensive list of tools from cognitive Psychology to Behaviourist Psychology, Neuro-Linguistic-Programming, Neuroscience, and more...
If you bring all that together under one simple concept it would be Behavior Intelligence.
Respect: In order to respect one another, first we must put aside our own rules that show up as judgments about others.
Honesty: Often this is just a symptom of underlying low self-esteem or self-confidence. To shift that we need to know how to help build self-confidence, and resilience in the face of ridicule.
Continuous improvement: An old-cliche from my previous IBM days, but still relevant today. To believe that we can always do better but without being crippled by prefection.
Mental toughness: We all have what it takes to accomplish almost anything we set our mind to achieve. So what stops some people, while others seem to be able to get up again and again no matter how many times they are knocked-down (metaphorically).
Number of leaders and business owners coached over past 15 years.
Number of coaches trained over past 15 years.
Number of countries reached with Behaviour Intelligence.
Our senior leadership team, including myself as the CEO were challenged in identifying the behaviors that were undermining our ability to function as a high-performing team. We just weren't able to get aligned and execute on our strategic plan.
The ability of individuals to recognize the triggers and corresponding behaviors that were getting in our way improved almost immediately. The simple act of making it top of mind got us all talking.
He has a unique blend of theoretical knowledge combined with deep experience in how organizations function in the real world. He takes theory to practice quickly, with minimal fluff.
If you know your organization can do more and just can't put your finger on what is holding you back, I recommend you sit down with Nagui for a chat. He opened our eyes, influenced our leaders and helped to elevate our culture.
AccuMatch Behavior Intelligence working with Nagui has enabled me to understand my clients, beyond them understanding themselves. When we hit snags in the coaching sessions, I'd be able to read the report and remind myself of certain traits, and be able to coach them to go beyond the challenges.
I find Nagui as a coach and his integrity as a businessman above reproach. Nagui utilizes quality questioning, listening and reflection to give the clients opportunity to find deeper thinking in a very non-directive manner.
I haven't always believed that people can truly change. "They are who they are." So I was left to accept the responsibility and financial risk of attempting to hire the right people with the right skillset and the right behaviour set for my company. And was constantly frustrated. I have engaged a variety of coaches, Myers Briggs testing and other professional development techniques for myself and my team. Then I found Nagui and everything clicked.
The AccuMatch behaviour mapping system creates awareness to pinpoint the behaviours that don't align with the goals and other team members of the organization. We have now invested in AccuMatch coaching for our entire leadership team and consistently including team members because we see such dramatic positive changes — they perform better individually and as a team.
With AccuMatch, I can now say with conviction and proof that people can, in fact, change for the better.
Nagui is always the calm voice of reason, an objective observer of my business. He has taken the time to understand my industry (public relations) and the nuances particular to it, and has helped me learn to treat my business more like a business and less like a consultancy. He understands when to push me harder and when to sit back and listen to my concerns and challenges. I believe we have developed a strong trusting relationship, where I can rely upon him to provide me advice that is in the best interest of my business.
Nagui has helped me with training, discussion and insight in those areas where I was ‘stuck’ doing the same thing over and over. He also has challenged me when he felt that I needed to confront an issue, attitude, perception etc. that I was not able to see in myself or the situation being examined.
An objective perspective of a prospect's behaviors within a specific environment.
The accumatch assessment gives an indebted perspective on the behaviors of the client. While other assessments views a client through the lens of fixed personality profiles, the Accumatch views the client from behaviors observed.
Accumatch Training and assessments are tools that can help you work with your clients to further guide behaviors to realize the desire results for the client and yourself.
For a 12-week period having weekly interaction with Nagui, kept me on my toes and I was pushed to deliver on what I had promised. The power of the process is that my behaviors of the previous week are being assessed, not only from my own insights but enriched by Nagui’s knowledge, experience and insights we got from my behavior profile.